On (Design) Bullshit…
Richard Meir vs Artist Robert Irwin
-Irwin creates central garden
- ignores design of building by Meier
- whimsical
- organic form
- respond to Meire’s critique with “bullshit”
- client already liked his proposal
bullshit vs design
became subject of inquiry of Harry G. Frankfurt’s volume “On Bullshit”
- difference between bullshit and lies
- bullshit – not giving false belief about state affairs
- give audience false impression concerning issue on mind of speaker
design presentation often exercise in bullshit
- functional goals and intuitive irrational decisions
- theories about symbolic quality, colours, typefaces
- unprovable claims on historical inevitability of certain shapes
- arbitrary design elements
- added to hard business goals
desier to succeed private intentions
- getting client to do things the way you like
both Irwin and Meier can be accused of being single-minded
Wonders Revealed: Design and Faux Science
Real Science
- revolutionizing the world
- cultural influence
- affects everything (behavior, things we eat, breathe etc)
- connect to past, present future
- relationship to visual communication
- through graphic design science is revealed
why few designer participate
- no more central intellectually relevant roles for designers
- inventing new ways to visualize new ideas
small response from design profession except superficial appropriations to design
designers using visual accuracies
- only cosmetic enhancement
- lack of knowledge of discipline itself
design lacks instant validation seriousness of purpose
new seeking
- faux science
- modernism
- serious form retrofitted with interchangeable content
False Authority
appeal to info design
- offers instant credibility
rational and authoritative
- classified and controlled
- looks serious and scientific
- believe into from without question
most look alike
- swiss modernism
- remove chance for expressive content driven form
ignore earlier sources
- ignorant of alternative models
- produce more original point of view
- form masked as content
Panaceas
morphology
- basic form/structure or organism
- no consideration of function in biology
- graphic design – more than ornamental
- random set theory
Documenting
recording detail-conscious bordering
busy organizing
- unlikely have time/distance/objectivity to transcend work
- insight/observation/point of view
Cataloguing
full-bleed image saturation
- attempt to create context
- no science
The New Vernacular
appropriating found artifacts
become way to create instant nostalgia
- surface style looks authentic
belong to everyone
- real, familiar, accessible
art of everday
disciplined in formal sense
role of education
Graphic Design Thesis: A Survivor’s Guide
Thesis
- accumulation of student’s design education
- created by Michael Vanderbyl
- challenge/broaden understanding of being designer
- self directed
- identify area of interest
- using design to present finding
- 4 components
- proposal
- research
- thesis project
- process booklet
Proposal
- proposal/argument based on original observation
- support with research
- anticipate research
- potential implications of propositions
- start with your interest
- make sure there’s a point
- don’t base on obvious
- shorter is better
- claims are true
- have supporting documentation
- define terms
- revise proposal
Research
- understand/evaluate information
- develop opinions
- develop understanding
- let topic dictate type of research
- be critical of sources
- consult with export mentor in field of study
- develop system of note-taking
- footnote sources
- avoid reading pseudo science
Thesis Project
- actual production
- conclusion of proposal
- form determined by mature of proposal and content
- creating narrative (core message?)
If your project is so personal that it fails to communicate, it fails
- do not have preconceived ideas about form of project
- create written outline (serve as guide)
- give audience multiple access point to content
- visual language appropriate to content
- if unfamiliar with medium – allow time for learning
Other Students
- make schedule
- make connections
- research
- true to yourself
If your project is so personal that it fails to communicate, it fails